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oceanluxe

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About Us

Evolution of OceanLuxe

 Across every chapter of my career, one truth stood out: I had a natural instinct for leading complex marketing programs — not just to completion, but to real impact. I could cut through the chaos, unite cross-functional teams, and execute strategies that actually made sense.


But my edge wasn’t just execution — it was reimagining what was possible. I didn’t follow the standard playbook. I asked what was missing — and how we could do it differently, boldly, and better.


Over time, I saw how rare that blend was: structure + soul, clarity + courage. Too many brands played it safe, even when the data said it was time to act. I knew I could help them do more — not just grow, but stand out.


That’s what led me to start OceanLuxe: a marketing studio built to help brands escape the echo chamber and unlock their full potential.


Because cookie-cutter strategy won’t cut it.
You deserve bold, thoughtful marketing that actually moves.
Let’s make waves.

My background

I’ve spent over a decade in the marketing industry leading integrated campaigns, branding initiatives, and go-to-market programs for global companies, including Salesforce, DocuSign, Akamai, and Robert Half.

My work sits at the intersection of brand strategy, creative leadership, and operational precision. I hold a graduate-level business education, and I’ve been known for bringing vision, energy, and calm execution to even the most complex projects.

🔗 Connect with me on LinkedIn

Bio: C:\Users\sonia\Downloads\Sonia Advani Executive Bio 2024.docx.

Meet the founder

Sonia Advani

Originally from the Midwest, Sonia is a proud University of Wisconsin alum and lifelong Badger fan — but these days, she calls the West Coast home and wouldn’t have it any other way. After more than 15 years living by the ocean, she’s fully embraced the coastal lifestyle (with a bit of Midwest grit still in her back pocket).

When she’s not dreaming up bold marketing strategies, you’ll find her cooking up something deliciously vibrant meals, taking long oceanside walks with her pup, and lacing up her bright pink boxing gloves (a tribute to breast cancer research!) for a high-energy class. She’s also deeply passionate about giving back, and regularly volunteers her time to causes that matter, including breast cancer research and women’s empowerment.

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